Genting signed up to become the Official Main Club Sponsor of Aston Villa Football Club (AVFC), a club of great tradition and history in the English Premier League (EPL).
This is an exciting partnership and the first step in Genting’s plans to raise awareness of the Genting name, and will have significant impact on the group both locally and internationally.
We plan to build a fruitful relationship with AVFC as at Genting, like AVFC, we are very proud of our heritage, reputation and success.
Our parent company Genting Malaysia, is one of Malaysia’s largest multi-national corporations. And this partnership will help develop the groups brand in Asia as well as the UK.
Asia has the highest number of viewers of EPL and their thirst for English football represents a huge opportunity to reach more members for both AVFC and Genting and this is the first step in Genting’s plans to raise awareness of the Genting name as we seek to increase our presence in the UK and internationally.