A Salford casino is celebrating after it was judged the most improved casino in the UK.

Genting Casino Salford on Cromwell Road, has won the Most Improved Casino of the Year award in recognition of their outstanding year on year improvement in everything from business performance to customer satisfaction and employee engagement.

General Manager Diane Cross, who collected the trophy at Genting Casinos’ annual conference, said: “We’re so proud to win this award - I have an amazing team at Salford and it is only through their hard work and dedication that such great results can be achieved.

“I’m delighted that their enthusiasm and commitment to excellence has been recognised at the highest level within the business.”

Every year Genting’s 39 home market venues across the UK are judged for five different awards including Customer Service and Casino of the Year.

Paul Willcock, President and Chief Operating Officer for Genting Casinos UK, said: “Our annual awards are a chance to showcase the talents and dedication of the people who work in our business.

“The team at Salford, led by their General Manager Diane, are highly motivated, innovative and committed to delivering an exceptional experience for their customers, always looking for ways to raise the bar and differentiate their offering in a very crowded marketplace. They are outstanding and worthy winners!”

Genting Casino Salford ranked highly on criteria including customer service feedback, mystery shopper-style visits, and employee engagement, with a substantial increase in performance over the last two years.

The financial performance of the business was also taken into consideration with the team exceeding budget targets and delivering substantial year on year growth.

98 people, both full and part-time, are employed at Genting Casino Salford.

Genting Casino Salford offers one of the ultimate nights out in the region, with all of the favourite casino games on hand including American Roulette, Blackjack, Three Card Poker and Electronic Roulette.

Meanwhile, the á la carte Fahrenheit restaurant, offers a selection of inspiring modern dishes including Twice Cooked Pork Belly and Chicken Forestiere, as well as a traditional Charcoal Grill range such as the 7oz Rump of British Beef or 6oz Prime British Beef Burger.

For further details about Genting Casino Salford please contact the casino at Cromwell Road, Castle Irwell, Salford, M6 6DA, call 0161 792 3794 or visit Genting Casino Salford is open 24 hours a day for Live Gaming, Slots and Electronic Roulette.

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