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This policy sets out how Genting Casinos UK Limited (Company number 01519689) and Coastbright Limited (Company number 05176386), both of Genting Club Star City, Watson Road, Birmingham B7 5SA (together “Genting” / “we” / “our”) will use your personal data.

For the purposes of this policy your “personal data” means data which relates to you and from which you can be personally identified.

We keep this policy under regular review. If we change this policy we will display the current version on to ensure that you are aware of and consent to relevant changes. The policy as updated, from time to time, shall continue to apply in respect of the processing of your personal data and by providing your personal data to Genting and/or using our services you consent to the processing of your personal data as set out in the current version of this policy.


1.1 We may collect personal data from or relating to you including, but not limited, to:-

1.1.1 name and date of birth;

1.1.2 postal address, email address, telephone number, credit or other card payment details;

1.1.3 copies of proof of identity / proof of address;

1.1.4 financial status and spend and Genting Reward point spend;

1.1.5 records of correspondence;

1.1.6 gender, nationality and ethnic origin;

1.1.7 CCTV and audio recordings and photographs;

1.1.8 Gambling activity and use of our services.

1.2  We may process personal data about you received from third parties, including but not limited to, “Genting Group Companies” (which means Genting Berhad and Genting Hong Kong Limited and their subsidiary companies, jointly controlled entities and associated companies), credit reference bodies, regulatory and law enforcement authorities, and other casino operators, for reasons including the prevention and detection of crime, for the delivery of our services (for example conducting appropriate checks and risk assessments to facilitate the provision of services), to maintain our regulatory accreditation, and/or to otherwise comply with our legal and regulatory obligations.


2.1 We may process your personal data:-

2.1.1 to offer and provide services;

2.1.2 to verify your details, carry out security or financial checks and to conduct risk assessments and/or for the provision of information to appropriate third parties for identification or verification checks and/or to facilitate the processing of your financial transactions;

2.1.3 to contact you by post, email, text or telephone or other means about existing or future services, products and promotional offers or loyalty incentives, or to inform you of service changes and Genting activities or those of Genting Group Companies;

2.1.4 to maintain our records, including but not limited to transaction records required for audit and regulatory compliance, and to monitor activity;

2.1.5 to compile and aggregate data for monitoring and analyzing casino and website usage. We may also provide such aggregate personal data to third parties;

2.1.6 to customise services, products, communications and casino experiences to you, including through the use of ethnic origin data and financial details;

2.1.7 to make any disclosure required by law;

2.1.8 by providing your personal data to regulatory, judicial and enforcement authorities for security or safety reasons, the prevention and detection of crime, cheating, fraud, money laundering, and/or other impropriety;

2.1.9    by providing your personal data to other casino operators, service providers, banks, or financial institutions, the International Association of Casino Security and similar bodies or associations in the interests of security, good practice or safety reasons as well as the prevention and detection of crime, cheating, fraud, money laundering, or other impropriety or risk.

2.1.10  generally and on an ongoing basis to prevent fraud, cheating, money laundering or other financial risk, and/or to uphold gaming integrity;

2.1.11 by providing your personal data to our customer service and marketing agencies for research and analysis purposes, so that we can improve and monitor the goods and services we provide, and tailor them to your preferences/activities; 

2.1.12 by providing your personal data to Genting Group Companies, any of which may process your personal data in relation to services they provide, offer or consider providing to you and for any purpose which would be permitted under this policy if Genting undertook the  processing of your personal data.


3.1 You have the right at any time to “opt out” of the receipt of marketing communications:-

3.1.1 You can opt-out of email marketing updates/offers by clicking the “Unsubscribe” link in relevant email communications; or

3.1.2 You can opt out by informing Genting of your wish to opt out of the receipt of marketing communications by writing to;- Marketing Director, Genting Casinos UK Ltd, Genting Club  Star City, Watson Road, Birmingham, England, B7 5SA; or

3.1.3 If you have previously registered with Genting in a casino you can opt out by changing your contact preferences at any Genting  casino reception desk.


4.1 Cookies are text files placed on your computer to collect standard Internet log data and visitor behaviour data. The data is used to track visitor use of the website and to compile statistical reports on website activity. For further information about cookies visit or You can set your browser not to accept cookies and the above websites tell you how to remove cookies from your browser however, in a few cases some of our website features may not function if you remove cookies from your browser

4.2 Genting uses cookies to analyse browsing patterns and to build demographic profiles of visitors (for example, in respect of device, location, language, browser and operating system). If you make a repeat visit to our website(s), it is recognised as a repeat visit by means of the cookie. The cookie contains a unique number and therefore no personal data. We will not use the cookie to identify you personally. .


5.1 We have put in place the following security procedures and technical and organisational measures to protect your personal data processed by Genting:-

             5.1.1 all processing of personal data is protected using ISO27001 compliant procedures. Physical and logical security measures are deployed so as to strictly limit data access to authorised personnel, and include the use of firewall software and hardware, and a minimum of 256 bit encryption for all transfer of data. Physical access to our database servers is permitted only via fingerprint scanning for named personnel;

5.1.2 firewalls; the server upon which the data resides is protected by a firewall;

5.1.3 browser certification technology;

5.1.4 limited access; We keep your personal data confidential. The internal procedures of Genting cover the storage, access and disclosure of your personal data.

5.2 We will use all reasonable efforts to safeguard your personal data. However, use of the Internet is not entirely secure and for this reason neither Genting nor Genting Group Companies can guarantee the security or integrity of any personal data which is transferred from you or via the internet.


6.1 Owing to the global nature of our services and the parties we engage to help Genting deliver those services from time to time, your personal data may be transferred to countries outside of the European Economic Area (“EEA”) or white listed jurisdictions, and/or to jurisdictions that do not have similar protections in place regarding your personal data and restrictions on its use as set out in this policy, (including but not limited to transfer to Genting Group Companies) In such instances we may transfer your personal data outside of the European Economic Area and / or white listed jurisdictions, subject to our taking reasonable steps to ensure that adequate protections are in place to ensure the security of your personal data. Genting Group Companies will process your personal data in accordance with ISO27001 compliant procedures. 

7.1 You have the right to request a copy of the personal data that we hold about you. You may make a data subject access request by writing to: The General Counsel, Genting Casinos UK Ltd, Genting Club Star City, Watson Road, Birmingham, B7 5SA. We may make a small charge for this service. You should also be aware that any disclosure will be subject to the requirements of the Data Protection Act and we are not obliged in all instances to provide all personal data held, notwithstanding the request and/or payment of our nominal fee.

7.2 We want to ensure that your personal data is accurate and up to date. If any of the personal data that you have provided to Genting changes, including but not limited to your name, address, contact or financial details, then please inform Genting of your updated details by visiting your nearest casino, or by completing the “Contact Us” form at 


8.1 Our website(s) may contain links to other websites not owned or operated by Genting. This policy only applies to Genting websites, so when you access other websites you should read the terms that apply in respect of those sites. Genting accepts no liability in respect of those sites.

8.2 We may offer you opportunities to agree to receive information directly from third party organisations which offer products or services that we feel may be of interest to you.

LAST UPDATED 3rd July 2013

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Copyright Genting UK, 2014. All rights reserved.

Genting Casinos UK Ltd Company number 01519689,
Registered Office Genting Club Star City , Watson Road, Birmingham, England, B7 5SA,
Registered in England