Register
Casino LocatorPlay Online Now

News

Latest News & Releases

News_Header_Small_Hero_3c23ea5164.jpg

Back to Main News

Genting Purchases Game Developer Authentic Gaming

Genting has announced its acquisition of live casino specialist Authentic Gaming, creating significant opportunity for Genting to continue to lead the way in the live casino space and bring together its offline and online casino experiences.

The deal will see Genting utilise a range of Authentic’s innovative in-club streaming technologies and expertise across its land-based and digital estate, both in the UK and internationally.

Authentic will continue to operate independently, with Genting Group looking to support the company's continual innovation and expansion. Genting will also continue to work with its existing and other new partners as it develops and diversifies its world class live casino product offering.

The purchase of Authentic, at a price of 15 million Euros, will help fuel Genting’s continued growth in the live casino sector both in the UK and across Europe, which analysts estimate to be worth €2.5 billion in Europe alone.

Jeremy Taylor, Managing Director of Genting Online, said: “Our global estate of land-based casinos provides us with a platform to grow both businesses Our vision for the future is that customers will be able to play at any of our casinos in the world, such as Las Vegas, Bahamas, or Singapore to name but a few, in an immersive experience, from any device, from any website, 24/7.

“With their cutting-edge technology and innovative product capabilities we believe that Authentic are well placed to help us realise that vision. They are a relatively young business who are bringing fresh thinking to the market place, so now is the perfect time to start working with them to fuel the future success of both businesses.”

Jonas Delin, CEO of Authentic added: “With more than 50 years’ heritage in the gaming and leisure industry across the globe, Genting have unrivalled experience when it comes to providing players with a superior service and gaming experience. Authentic was founded to drive the convergence of digital and land based casino by building and operating best in class live casino solutions for online players. Becoming part of the Genting Group places us in an incredible position to expand our product into more casinos, expand our product portfolio to include more games for the benefit of our entire B2B customer base in Europe and beyond.”

Previous ArticleNext Article

Download
My Genting App

  • Complete Badges & Challenges and earn even more points
  • See what's on easily and conveniently at your local casino
  • All your messages in one place
  • Stay up to date with latest game releases
  • Track your points and current balance
  • Plus so much more

Available on Android and iOS devices,
with our free to download app

*10% off the all-day menu in Scotland instead. 10% off drinks excludes London Casinos Palm Beach, FortyFive Kensington, Crockfords, Colony and Scottish casinos. Full Badges T&C's here Full My Genting T&C's here

Download to start earning today!

MyGenting membership card and app showing on mobile phone



Genting Casinos UK Limited 
Company Number: 01519689
Registered Office: Genting Club Star City,
Watson Road, Birmingham, England, B75SA
Registered in England
VAT number: 482826028

Genting Casinos UK Limited is licensed and regulated by the UK Gambling Commission (licence number 537). Details of its current licence status as recorded on the Gambling Commission's website can be found here.

Copyright Genting Casinos UK Limited,
All Rights Reserved

This website uses cookies

By clicking ‘Accept All Cookies’, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts.See our Cookies Policy.